Production Ins and Outs

I had a quick meeting with Deb late this morning about the ins and outs of ad production. She gave me an idea where my role as the proofreader comes in in the production stage. It’s much more difficult than I thought, especially when the entire company depends on you to catch glaring mistakes in spelling, grammar or anything that will cause embarrassment to the company and lose money or, worse, the account.

Manu, the freelance copywriter, reported for work today. He’ll be working in Leanne’s former office for the next two weeks.

And 15 minutes before closing time, Doug handed me work to proofread. Fortunately, it was something I worked on a few days ago. So, it was something I was already familiar with.